ITTEN

For itten, a concept coffee spot dedicated to study and concentration, we designed an identity that balances aesthetics and the functionality of the everyday experience.
The creative direction was based on the principles of Bauhaus, with clean forms, geometry and bold colors. We created a comprehensive corporate identity that is consistently applied to every point of contact with the consumer, from the signage of the space to the packaging and publications.
The result is a modern brand that combines minimalism, inspiration and functionality, highlighting the creative process in the company of our favorite beverage.