KORYO

We undertook the creation of the new corporate identity for Koryo Tae Kwon Do, a school that represents the discipline, strength and philosophy of Taekwondo.
We started from a blank canvas, designing a handwritten and unique logo, which captures the movement, energy and balance of the sport.
The creation was based on a font design and a carefully selected color palette inspired by the Korean flag and the spirit of sports.
At the same time, we presented a full implementation of the brand through proposals for clothing, banners, badges, printed and digital media, thus offering a complete image of the new identity.
The result is a brand that exudes dynamism, respect for tradition and professionalism.