Performance Marketing

What is Performance Marketing?

Digital advertising is the process of displaying and promoting products, services or messages through digital channels and platforms. It is a key digital marketing strategy as it allows companies to reach and interact with their audience through different digital media. In performance marketing, the information and results of various advertisements are collected, analyzed, processed and evolve the company’s campaigns into more efficient ones.

The advantages

Advertising in the digital space provides the ability to accurately record and measure results, as well as to target specific audiences and communities. This allows companies to effectively utilize their marketing budget and achieve their goals more precisely.

Digital advertising channels and platforms:

• Social Media: Advertising through social networks such as Facebook, Instagram, Twitter, LinkedIn, Tiktok and Pinterest provides the ability to reach users with specific interests and characteristics.
• Search Engines: Pay-per-click (PPC) and search engine advertising (SEA) allow you to display ads when people search for specific keywords on search engines like Google.
• Display Ads: Includes banner, image or video ads displayed on various websites and platforms.
• Email Marketing: Advertisements sent via email to subscribers.
• Influencer Marketing: Influencers can be well-known personalities, bloggers, YouTubers, Instagrammers, TikTokers and others who have gained a loyal and dedicated community.