Online Advertising: What Campaign Works in 2024

4 min read

In the age of digital technology, online advertising has become essential for the success of any business.

But what exactly works? In this article, we’ll look at the different platforms and techniques you can use, with a focus on Google Ads and Meta Ads.

Google Ads is the most popular platform for online advertising. By using keywords, you can target specific groups and optimize your campaign performance.

Statistics for Google Ads

According to the Forrester company, Google Ads is responsible for about 33% of the total advertising revenue on the internet.

Meta Ads: Facebook and Instagram

Meta Ads offer a wealth of options for social media advertising, with the ability to target based on demographics, interests and more.

Statistics for Meta Ads

According to a survey by the National Research Center, about 65% of adults in Greece use Facebook, making it one of the most popular social networks in the country and ideal for advertising campaigns targeting the Greek audience.

TikTok Ads: The Rising Force in Advertising

TikTok has gained the attention of not only younger audiences but also advertisers who wish to take advantage of the new exposure opportunity. With various advertising options such as In-Feed Ads, Branded Hashtag Challenges, and TopView Ads, TikTok offers a multitude of ways to reach your audience with creative and interactive content.

Statistics for TikTok Ads

TikTok has become one of the most popular social networks, especially among the 18 to 35 age group. In Greece, around 30% of teenagers and young adults use TikTok, making it an excellent channel for advertising targeting this audience.

Other Online Advertising Methods and Channels

LinkedIn Ads

LinkedIn is ideal for B2B advertising, offering targeted options based on resumes, skills, and professional relationships. By using Sponsored Content, Sponsored InMail and Display Ads, you can reach your audience in a very specific way.

Twitter Ads

Twitter offers several advertising options, including Promoted Tweets, Promoted Accounts, and Promoted Trends. It is ideal for campaigns that require immediate response and quick dissemination, especially for events or promotional offers.

Affiliate Marketing

Working with other websites or influencers to promote your products can be an effective tactic. Through a procurement system, you can track sales and the performance of your partners.

Advantages of Online Advertising

Online advertising offers many advantages, such as the possibility of targeted promotion, immediate response and real-time performance monitoring.

Examples of Successful Online Ads:

  1. Nike: Just Do It

    Nike’s Instagram campaign has gone viral, with millions of views and interactions. With an easy, positive and descriptive slogan it has managed to attract impressions.

  2. Coca-Cola: Share a Coke

    Coca-Cola used Google Ads to promote their “Share a Coke” campaign, with great sales results.

Predictions for Online Advertising in 2024

As we move towards 2024, we can expect to see even more innovations in online advertising. Artificial intelligence and data analysis will play an even more critical role in tailoring and personalizing advertising campaigns, while virtual and augmented reality will open new avenues for interactive and experiential advertising.

Frequently Asked Questions about Online Advertising

  1. What is Online Advertising?

    It is the promotion of products or services through various digital channels, such as websites, social networks, email and others.

  2. How much does it cost?

    Costs may vary depending on the platform, type of ad and campaign objective.

  3. How is effectiveness measured?

    With tools like Google Analytics, you can track your campaign performance in real time.

  4. What are the best platforms for online advertising?

    Apart from Google Ads and Meta Ads, there are other platforms like LinkedIn, Twitter and Tik Tok that can be just as effective depending on the type of business.

  5. How can I improve my ROI (Return on Investment)?

  6. Improving ROI can be achieved through A/B testing (comparing two different ads), targeted campaigns and quality content.


Online advertising is a dynamic and constantly evolving field. With the right strategy and use of the right platforms, you can significantly increase the performance of your business.

online advertising digital marketing