10 common mistakes businesses make when building a website (and how to avoid them)
3 min read
Your website is the digital “window” of your business.
It’s common for businesses to make mistakes when trying to build a website — mistakes that cost them sales, credibility, and user experience. In this article, we’ve compiled the 10 most common mistakes and suggested ways to avoid them.
1. Choosing the cheapest provider without a review
A website is an investment. If you choose based on price alone, it is very likely that you will end up with a rough result, without support or proper functionality. It is also very likely that in a short time you will need a new website again.
What to do: Choose a partner based on experience, previous projects, Google Reviews and reliability.
2. Lack of a clear goal
Many people start building without knowing what they want to achieve: sales; brand awareness; leads;
What to do: Set a clear goal before the first meeting with your partner. Also, read our article that will help you define your goals here.
3. Non-responsive design
If your website doesn’t display properly on a mobile or tablet, you’re immediately losing credibility and potential conversions. Today, about 80% of traffic comes from mobile.
What to do: Make sure the design is responsive and tested on all devices from your partner’s previous projects.
4. Slow loading
Users run away if the page is slow. Speed also affects SEO.
What to do: Choose fast hosting and optimize images, design, and code.
5. Content without strategy
Many times businesses write rough texts without keywords or upload content without structure.
What to do: Invest in professional copywriting and think about what your potential customer wants to see/read.
6. Skipping SEO from the beginning
If SEO is not done from the construction stage, that is, from writing the code, the website will perform poorly on Google.
What to do: Implement technical SEO, keywords and proper URL structure from the beginning. Emphasize to your partner that it is important to you and to pay attention.
7. There is no call-to-action (CTA)
If the visitor doesn’t know what to do (e.g. call you, buy, make an appointment), they will simply… leave.
What to do: Put prominent and clear CTAs on all key pages.
8. They don’t schedule maintenance
The website needs updates, security, backups, improvements. Many leave it without the necessary updates.
What to do: Work with a company that offers support packages and makes sure that all its websites work properly even after years, not just at the beginning.
9. They ignore the importance of images
Low-quality or generic images tarnish your brand image.
What to do: Use professional photos or custom graphics that reflect your identity and are something unique that the user has not seen before.
10. They don’t measure performance
Many business owners don’t know if their website is delivering results.
What to do: Install Google Analytics and track visits, sources, and user actions on your website.
If you want to create a unique custom website for your business, we’re here to help.
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